built different
xtra apparel promo
Traditional clothing sizes often fail to fit the unique proportions of people with Down syndrome, forcing individuals and families to choose between comfort, function, and personal style. XTRA Apparel is changing that with thoughtfully designed clothing that helps every person move confidently and feel like themselves.
Our Involvement:
We partnered with XTRA Apparel to create an energetic promotional film that celebrates movement, personality, and inclusion. Through dynamic fitness imagery and authentic moments between the brand’s models and team, we showcased the apparel in action while communicating XTRA’s larger mission: creating better-fitting clothing and greater opportunities for people with Down syndrome.
Strategic Vision
Creative Ideation
Full-Service Production
Photography
Post-Production
